Which Data Sources Should You Care About For AI Search? via @sejournal, @chrisgreenseo

All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Webinar A New Place To Look: Where Your Next AI Citations & Clicks Come From Learn how to turn real customer language into AEO insights, FAQ content, and measurable AI citations and clicks with CallTrackingMetrics. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Guide AI Max Invalid Traffic Doubled, Weeks Before Black Friday Invalid traffic on AI Max search doubled to 5.28%. Get the channel-by-channel retail benchmarks before Black Friday. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Ebook State Of Search 2027 Where search leaders are putting 2027 budget, plus the AI visibility scorecard that replaces session reporting. Chris Green 11 hours ago ⋅ 7 min read Chris Green Technical Director & Senior Consultant at Torque Partnership Bio Follow 91 READS If you’re new to “search,” or one of the “old guard,” there’s a risk of some kind of search source myopia. A short-sightedness around what sources really matter for your day-to-day work. This isn’t new in AI search, but it’s another bruise that’s getting punched again, and again (and again). As AI chatbots and different tools like AI Overviews, Copilot, etc., pull from a more and more diverse range of data sources, our job gets a lot harder. And more interesting! When anything is hard or challenging, that is the place you have an opportunity to really get ahead. So this is the opportunity to really start reviewing the different data sources that could be preferenced or relied upon by AI tools in the future. I have built a table of search sources and categorised them by how useful I think they’ll be to you right now. Approach the Tier 1 sources with the most interest – as they’ll more-than-likely be worthwhile. Tier 2 and 3 may be less easy to achieve or even be confident they’ll be beneficial and Tier 4 are highly likely, but lacking confirmation. There is a chance this table may date badly – an occupational hazard of “AI Search” at the moment. But another thing you could try is look ahead to where may be good sources of data AI providers will be looking for in the future. If you’re in a niche or a country (even) where the above data sources have less traction (i.e., Yelp isn’t huge in the UK), perhaps there are other “big players” you may want to look into, even if there isn’t a confirmed relationship yet. The most meaningful research you can do as to which of these data sources are most likely shaping AI results today. That’ll require some work studying generated results from some queries your customers are likely searching for – look for the gaps, or the areas you can get ahead. Add SEJ as a preferred source on Google Read Full Bio Chris Green Technical Director & Senior Consultant at Torque Partnership Learn how to connect search, AI, and PPC into one unstoppable strategy. Beyond SEO: Why Search Data Is Powerful Market Intelligence Data AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews From Search To Discovery: Why SEO Must Evolve Beyond The SERP The AI Search & SEO News That Matters Breaking news and insights to help you lead search strategies. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.

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Source: Search Engine Journal

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